Hello, Im Jo-Ann.

I blend UX insight with marketing intuition to craft products that delight users and fuel growth.

Product Marketing

Product Design

Customer Success

About Me

I’m a Product Designer & Product Marketing Manager with 15+ years of experience building digital products that are not just beautifully designed, but genuinely useful.

I work at the intersection of UX, product strategy, and go-to-market, turning complex ideas into intuitive, scalable solutions. From onboarding flows that reduce support load to GTM launches that boost feature adoption, I bring a holistic, user-centered approach that connects product vision with business results.

I believe good design is about how it works and how it helps. If you're building something meaningful and need a cross-functional thinker who speaks both design and strategy, I’d love to connect.

My Impact

Years Experience

Bridging product design, strategy & marketing across SaaS and B2C & B2B.

15+

Trusted Teams

Partnered with Product, Engineering, CS, and Marketing on key launches.

6+

Faster TTM

Led quarterly release cycles with cross-functional alignment.

30%

Decorative Element

Trusted By

Adverity
African Bank
Dischem
Nedbank
SAA
Talent Garden
Valutico
Adverity
African Bank
Dischem
Nedbank
SAA
Talent Garden
Valutico

My Process

Discover

I begin with deep research, understanding users, markets,
and the problem space from all angles.

 

01

Define

I align product goals with user needs and business
opportunities, identifying where I can make the most

meaningful impact.

02

Develop & Deliver

From product experiences to messaging strategies,
I build solutions that resonate.


I test, iterate, and collaborate closely
across teams to ensure what we ship
is delivering value to users and the business.

03

My Toolbox

Figma · Adobe CS · Miro · Sketch · Notion · Slack · Jira · Google Workspace

UserTesting · Typeform · Hotjar · CMS platforms · PPT / Google Slides
for storytelling & GTM ·

04

Projects

Every project leaves a mark.

Here’s a look back at some of my earlier work, from client projects to creative experiments. While tools and trends have changed, my approach has always been rooted in empathy, clarity, and collaboration.

Testimonials

Let's work together!

Have a project in mind?

Let's talk.